Common questions about home staging

Home staging is the art and science of preparing a home to sell in the shortest amount of time for the highest value.

By appealing to the widest range of potential buyers a properly staged home maximizes the value by highlighting your property’s best features. Combining furnishings, lighting and décor, memorable and most importantly, desirable to home buyers.

Wikipedia: Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.

Spending $150.00 for our in home consultation and detailed report could speed the sale of your property and net you thousands in return based upon statistical data.

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People shop with logic but they buy with emotion. They are looking for a lifestyle, a magazine look. If your home is prepared and your buyer can immediately imagine living there, they are more likely to make an offer. In a slow real estate market this is critical because you need to do something to motivate a buyer to make an offer. If the buyer is afraid someone else might buy their “dream home” they will take action. Otherwise, they’ll feel no pressure to buy because there are lots of properties on the market and prices are dropping. Buyers cannot look past unattractive, cluttered rooms, dated furniture, and too much stuff making it feel cramped. Less is more too much furniture is one of the biggest mistakes that homeowners make. Home staging creates the new home that buyers will dream is their home.

It’s hard to argue with the facts…

A fast, top-dollar sale depends on showing your home at its best. Kariel’s home staging expertise has reaped big returns for our clients since 2004. Statistics show that home staging increases a property’s value by up to 11%. According to the National Association of Realtors 90% of people start their real estate searches online, when there is no furniture or accessories in the home it makes it harder to see what room is which or you just simply see the corner of the room. When you make it look like a magazine they want to come see your home. It used to be enough to simply slap up one or two blurry photos, buyers now prefer a slew of pictures so that they don’t waste their time touring a home that doesn’t meet their requirements. Moreover, a professionally staged home or condo will show better than the competition and will sell faster than un-staged listings.

Realtors are specialized in helping you market and sell your home, as well as negotiations and paperwork. This is what they are trained in and are good at. I am a full time stager and this is all I do. I help homeowners with their homes to look their best before hitting the market. I stage 400 homes a year I see what is out there and keep up with the trends, so the homeowner can get the maximum asking price for their home. If you have electrical problems, you call an electrician. If you are selling your home, you call a realtor. When you need to make your home look its absolute best for showings, and photographs, you call Kariel.

Sure, your home will eventually sell, but how long will it be before it does two months, four months, a year? As each month passes, you will consider lowering your asking price. Stop throwing your money away! By hiring a professional home stager, you can relax knowing that you did the most you could to receive the maximum return on your investment. Most people cannot see their home objectively – it is what they have lived in, know and love. I will give you an expert, unbiased opinion of why your home is not selling and we will look at your home through the “buyer’s eyes”. We will focus on problem areas, spice up the positives, and create a beautiful package that will attract the most buyers!

If a home is cluttered, spaces are unclear, disorder, disrepair or dated your maximum dollar potential cannot be reached. If the furniture looks worn out and the accessories consist of a dusty half burnt candle the home will be harder to sell than one that makes the opposite impression. The same goes for an empty home, which will strike most buyers as cold and uninviting or confusing online as to what room is what, even if it is in top condition. Homeowners have finally caught on to what builders and developers have known for years about the importance of attracting buyers with staged model homes. Developers regularly make large investments of this kind, dedicating entire homes as models. For individual home sellers and agents, staging produces positive results at a tiny fraction of the cost.

The emergence of the Internet and online virtual tours has made staging even more important for selling a home fast and for top dollar. Most buyers today see the home for the first time in Internet photos and virtual tours. If they don’t see a beautifully furnished home that captures their imagination, chances are they won’t bother to visit the home in person. At Kariel, we know how to design successful staging solutions that work as well in photos as they do in person.

The stager’s experience and skill pay off in an effective solution that outshines the competition Kariel started in 2004 and has staged thousands of homes throughout the Twin Cities. In addition, Kariel can save you significant amounts of time and money on home assessment, preparation and furniture rentals.

Have additional questions?

Contact Us

Office:  Kariel Staging & Décor INC.

5173 Douglas Dr. N., Crystal, MN 55429

Phone: (612) 605-9119